The Trick

Because that's what we're all searching for isn't it?

A

So here’s the trick.

It’s harder than it looks.

The reason a comedian’s 3 minutes on a late-night show looks effortless, is because they practiced that exact routine a hundred times. And the routine itself has been pieced together from years of material that has been tested to work over thousands of gigs.

B

Let’s reverse engineer it.

1. Try a lot.

2. Keep the best bits (which means discard the rest).

3. Craft the best bits into something really special, spend a lot more time to make it than it takes to consume it.

That’s the trick.