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"Oh, well, what are you going to do? Get it all down. Let it out onto the page. Write an incredibly shitty first draft. Then take out as many of the excesses as you can"
-Anne Lemontt , Bird by Bird.
That is advice for writing. Anne then went on to share some feedback from an editor; “you have made the mistake of thinking that everything that happens to you in interesting”.
Which reminded me of advice that Dave Chapelle gave to Trevor Noah. Dave said; “You don’t understand something, the audience is not here because you are funny, they are here, because you are interesting”.
What do we do with all this?
Produce and collect a lot of material, collect not horde. Have experiences, read, talk to people, write notes and shitty drafts, make sketches. Collect Material.
Sort the material for what is both, interesting to you, and your audience.
Then polish that thing up and present it to them