Let’s assume you are a talented knowledgeable and capable artist. You now have a choice to make. You can be one of two types of artists. The Visionary Self Expressive. Direct to customer. Make your art, and they’ll come or they won’t. Your success lies in connecting with your artistic voice and staying true to it.
Interesting. This is a distinction I would make between Art (visionary) and Design (collaborative).
I always thought this why a lot of artists make lousy designers, and a lot of designers run effective campaigns that have no taste.
It’s rare to find an opportunity for being both an aesthetic that’s true to vision, and have it be communicative, clear and... sell.