1 Minute of your time.
The goal for me is to spend it well so that everybody wins.
Most of your email is trying to get you to spend your time.
Someone though it would be a good idea to spend a minute, to make you spend 6 hours of your life.
I try to do it a little differently, I spend 30 minutes to give you 1 minute of value.
Sometimes I spend 30 minutes to and hour to make a picture and put it on instagram so you can get 10 seconds of value.
The more of my time I spend vs the time I spend of yours the better the art is.
Maybe that’s what art is. Arbitrage.
The artist, the cook, the comedian, the musician, spend a disproportionate amount of time to create something than the audience takes to enjoy it.
Today 700 people will get this note, 350 ish of you will read it.
You spent 1 minute to gain an idea that I took 30 minutes to articulate.
I got 350 minutes of attention.