039: The Expert

And how to become one

Experts talk to other experts.

Everyone wants to talk to experts, but if you’re not an expert yourself, you’ll have to wait in line to ask your one question. And maybe you’ll get to ask it.

Everyone want to work with experts.

How do you become an expert?

Experts notice patterns in their chosen field of expertise and have taken the time to develop a point of view on a number of key topics related to the field. And are able to articulate their point of view.

You don’t write to because you’re an expert. You write to become an expert.

Close the Gap

1. Notice things.

2. Articulate what you notice to clarify and develop your point of view.

3. Repeat until you have 20-50 unique points

   ¹
   of view.

1. Read the Business of Expertise