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Once I was in the Philippines (where I'm from) and I asked someone for some directions to a hotel and how long it takes to get there. It went something like this:

"Walk in this direction (pointing vaguely at a wall) and keep this tangled up telephone post (pretty good landmark) to your right. Walk that way for about 3 rounds of [popular song at the time, I can't recall the name] until to see a Jollibee. Then you take a taxi, they're right across the Jollibee. In this traffic, you have time to eat some snacks in taxi and maybe have a nap."

So time isn't measured by a clock there, but rather how long it takes to consume snacks and listen to the top hits of the day.

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